People make decisions about what to buy largely based on what their peers say.
Adding a bit of social proof to your website can greatly increase its conversion rate.
7 Types of Social Proof to Put on Your Website
Tag: marketing
7 Must-Have Elements of a Successful Business Website
A great deal of work goes into building your business website and planning its content.
Here are the 7 essential elements of a successful website.
Build Your Mailing List With Incentives
Building a mailing list can be one of the most effective ways to increase your turnover and profits as a business owner.
Today, it is possible to build a massive email list without spending a penny.
Selling is Serving
There is a popular misconception that selling is a dark art. If this is how you think, selling your own products and services can be a daunting prospect.
Try this method of reframing selling to be exciting and something you enjoy?
12 Solopreneur Mistakes – and how to avoid them
There are twelve very common mistakes which I see new business owners make time and time again.
Knowing these potential mistakes, and how to avoid them, will greatly increase your chances of success.
The Secrets to Writing an Effective Press Release
An effective press release is vital to the success of your business.
Here are proven tips and guidelines to make yours press release stand out.
Make More Money as a Freelance Professional
One of the biggest challenges with a freelance business is getting paid what you are worth.
The root of the problem isn’t that the client doesn’t have the money or is unwilling to pay you what you are worth. It could be how you are creating value in the mind of the client.
How Content Marketing Can Get You New Clients
You should use every tactic that you can to attract new clients to your freelance service business.
Content marketing can be very effective and should be a core pillar of your marketing efforts.
Explode Your Sales With Good Communication
You may think that you know who your customer is, and what they want, but do you? Really?
Instead of assuming that you know, be like the Spice Girls. Ask them what they want. What they really, REALLY want.
How User Generated Content Can Help Your Business
More and more people are becoming skeptical about social content direct from a business, so they look for “honest” and impartial information and views before making a purchase.