It can be challenging to identify your ideal customer.
Establishing an ideal customer profile (ICP) allows you to narrow your focus and maximise your marketing results.
7 Steps to Find Your Ideal Customer
Author: Peter George
Co-Founder & CEO of Link Management Group.
An Investor & Coach to Small Business Owners, for the past 30 years I have helped startup and early-stage businesses to enter new markets and achieve sustainable growth of both revenue and profits.
I have experience across a diverse range of sectors including central government, information services, software, health insurance, pet products, couture fashion, entertainment and aviation.
How can I help your organisation accelerate growth and achieve its full potential?
Client Prospecting with Social Media
Potential clients all on social media, looking for the products and services you offer.
Here are my favourite strategies for using social media to find and secure new clients.
Turn Sales Objections into Opportunities
If you are new to sales, objections can be discouraging or frustrating.
But you can turn these objections into opportunities.
Make Profit Boosting Products
For many business owners and entrepreneurs, product creation can be a major drain on their resources.
But there is an easy way to develop products that provide high-value solutions for your target audience.
6 Ways to Earn Money From Your Blog
If you have a large and engaged audience, you can earn money from your blog.
Here are 6 ways to monetise your blog without ads.
7 Ways CEOs Differ from Entrepreneurs
The reason a CEO can lead a large company is that they possess certain skills, traits, and mindset qualities that are hard to find in most people.
Cultivate these 7 traits in yourself, to benefit all areas of your business and life.
Does Your Website Work?
If your website isn’t working to win customers, there’s a good chance the problem is your content.
Here are our top tips to improve the effectiveness of your primary online presence.
Attract Clients Using Your Unique Abilities
What do you do well that’s unique from other businesses in your market?
If you are going to explain your unique strength to prospective clients, you need to understand what it is.
Simple Ways to Handle Sales Objections
Success in sales doesn’t come from the power of your product or presentation.
Success comes from how you handle the inevitable objections your prospects will raise.
Build a Customer Avatar for Maximum Marketing Impact
The first step in any marketing strategy is to know your audience well and build content they are sure to like.
A Customer Avatar will help you succeed.