brand | Link Management Group

Attract Clients Using Your Unique Abilities

What do you do well that’s unique from other businesses in your market?

If you are going to explain your unique strength to prospective clients, you need to understand what it is.

Storytelling is highly effective in any kind of business. Stories capture the attention of your audience and make your business relatable.

An essential part of any branding strategy is to develop and tell a good brand story.

Your brand is a major source of value for your company. With a strong brand identity, you can do more with fewer resources to reach your audience.

Here are the 5 key elements of a strong brand identity.

In a world where things are always changing, your business needs to stay current to meet the changes in the market.

Is it time for a rebrand?

To establish a brand requires a great deal of time and effort, along with some strategic thinking.

What if you put in all the work and your brand (and business) falls flat?

Here are the biggest mistakes people make with branding so you can avoid them.

Like any job, creating a memorable brand that will stand out in your market is easy when you use the right tools.

Here’s the list of tools and resources I personally use to create my own brands.

Everything from your logo, to the theme and layout of your website should blend into one powerful and unique online presence.

Branding often makes or breaks a business.

But creating a brand isn’t always so easy, especially if you’ve never done it before.

A business name can be a huge factor in the ultimate success or failure of the entity.

Unfortunately, many people fail to give a lot of thought to it prior to moving forward.