Your goal for every networking encounter should be for the other party to understand the value of knowing you and the unique benefits you offer.
If you can match your value with their needs, you can create a win-win situation.
It can be challenging to identify your ideal customer.
Establishing an ideal customer profile (ICP) allows you to narrow your focus and maximise your marketing results.
What do you do well that’s unique from other businesses in your market?
If you are going to explain your unique strength to prospective clients, you need to understand what it is.
A good Unique Selling Proposition tells people what you do and states a promise that you’ll deliver throughout your products and service offers.
When it comes to figuring out a USP for your business, you’ll want to start by taking notes about how your business is different from the competition.
Without a USP, your product will fade into the shadows, struggle to compete and will never leave an everlasting impression in the minds of your customer base.
When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, “What am I doing wrong?”
Well, the truth is that you may not be doing anything “wrong”, but there may be some things you could do to bring about a change.