A good Unique Selling Proposition tells people what you do and states a promise that you’ll deliver throughout your products and service offers.
When it comes to figuring out a USP for your business, you’ll want to start by taking notes about how your business is different from the competition.
Without a USP, your product will fade into the shadows, struggle to compete and will never leave an everlasting impression in the minds of your customer base.
When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, “What am I doing wrong?”
Well, the truth is that you may not be doing anything “wrong”, but there may be some things you could do to bring about a change.