One of the biggest challenges with a freelance business is getting paid what you are worth.
The root of the problem isn’t that the client doesn’t have the money or is unwilling to pay you what you are worth. It could be how you are creating value in the mind of the client.
You may think that you know who your customer is, and what they want, but do you? Really?
Instead of assuming that you know, be like the Spice Girls. Ask them what they want. What they really, REALLY want.
Are You Going To Win?
Constant qualification is the process of continuously evaluating all your opportunities.