advertising | Link Management Group

Why Your Business Needs an Ideal Customer Profile

All customers aren’t made equal. Some will buy from you and some won’t.

It’s essential to target the right people. Your ideal customer profile (ICP) helps you do that.

LinkedIn is often considered the best way to connect online with your professional network.

What many don’t know is that it can also be used to generate leads and gather market research and prospects as well.

TikTok advertising can help you to extend your reach and brand exposure.

Here’s how to make best use of the four types of TikTok ads currently available.

An effective press release is vital to the success of your business.

Here are proven tips and guidelines to make yours press release stand out.

When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, “What am I doing wrong?”

Well, the truth is that you may not be doing anything “wrong”, but there may be some things you could do to bring about a change.