What would your business be like if you had 100 new customers?
What if those 100 customers were people or businesses who already valued what you can do for them?
If you’ve been struggling to land new customers for your business, you could be overlooking a very potent tool.
There are many tried and tested methods for generating more leads.
But when it comes to selling to business people, LinkedIn is currently the best lead generation tool there is.
Here are five simple steps that you can take to find your next 100 customers with LinkedIn.
Optimise Your LinkedIn Profile
Your LinkedIn profile needs to be optimised.
If you are using any online method to connect with people that you don’t know, first impressions count.
Create a professional LinkedIn profile with a high-quality picture that showcases your business.
Include an engaging biography, and your prospects will want to know more.
Create Your Own LinkedIn Group
A powerful way to generate more leads is creating your own group on LinkedIn.
Not only will this help to generate more leads, but it will also establish you as a thought leader within your niche.
While starting a LinkedIn group is easy, growing and maintaining your group will take a bit more work.
Before you can start adding contacts to your group, you need to be sure to have some content already created.
Create Your Dream 100 List of Customers
Once you’ve created your group and you have some content created, you’ll want to start building a list of potential leads.
Use the filters on LinkedIn’s built-in search to find the top 100 people you want to have as customers.
Focus your attention on those people in your industry who are roughly at the same level as you or above.
Start Connecting With Your Leads
Now you have your list of 100 potential customers, you need to start connecting with them.
Before you send out the messages requesting to connect, make sure your profile is optimised for the industry that you are approaching.
This process is the most time-consuming aspect of the entire process but will be the most rewarding.
You don’t have to send an elaborate message; a simple message will do just fine.
But your message must include something which will be of value to the recipient.
You need to give them a reason for joining your Group.
Ask them a simple, but intriguing question?
Tell them you would value their opinion on something.
Make sure to mention that you respect their position in their sector and that is why you want to connect.
Engage with Your Members
The final step for generating more leads with LinkedIn is to start engaging with the audience in your Group and then close the sale.
You need to pace this step and spend time building up a rapport with the members of your group.
Work to become known as an influencer and industry leader by regularly publishing content.
Publish content that demonstrates you can help your customers, by actually helping them.
Generating more leads to increase sales can be a time-consuming process.
It can take months before you start to see results.
But when your Dream 100 have grown to know, like and trust you they are ready to become customers.
By using the above strategy, you will generate more conversions with your Dream 100 than you ever thought possible.
LinkedIn is a valuable resource for business to business marketing.
I believe in LinkedIn so much I’ve put together a no-holes-barred training course to help you get the most from it.