How do you get potential new clients to your website and convert them from visitors to customers?
If you have followed my advice in this series of articles, you will already be active on social media, online forums, and other places online.
But it’s your website that will have the biggest impact on how you get new clients.
Here are a few things you can do with your site to help you generate more business.
1. Keyword Optimisation
The written content on your site should be search engine optimised with relevant keywords that will bring traffic to it.
This will help with search engines like Google, Bing, DuckDuckGo and others.
Use a free keyword tool to find some good keywords and focus especially on long-tail keywords.
These are longer phrases and sentences that have less competition.
2. Add a Blog to Attract Clients
Add a blog to your site and post helpful, informational content regularly.
That’s exactly the strategy behind making some of my articles public on this member site.
You are reading one of my free articles right now.
See how this strategy works?
Adding articles to your blog on a regular and frequent basis helps your rankings with search engines.
You are giving Google and others fresh content and more keywords.
In other words, the search engines have more ways to find you.
Writing regularly also helps to show your expertise in your topic area.
You can write on topics that are of interest to your potential clients and show what you know.
3. Include Social Proof from Existing Clients
Social proof refers to content that shows how you’ve helped others solve their problems.
It is very powerful in demonstrating the unique value you offer.
Testimonials from former clients are easy to use on your website for social proof.
Reach out to people you’ve worked with before and ask if they’d give some feedback that you can use for a testimonial.
4. Use Video Content
A great way to tell site visitors about your business is to create a short video that shows you talking to the viewer.
This puts a human face on your business.
The video can be short and simple.
Just introduce yourself and your business and give the viewer your elevator pitch about what unique value you can offer them.
We particularly like the video tools offered by WarmWelcome.
You can record a message welcoming people to your site, and inviting them to contact you.
You can also use this fun tools to persuade some of your clients to give you a short video testimonial.
When added to your site they are a very powerful addition to build your credibility.
5. Check out Other Business’ Sites
Spend some time looking around at the websites of businesses that are similar to yours.
See how they represent themselves.
Look at their design, their content, and their site navigation.
This can give you some ideas on how to improve yours or set it apart.
6. Offer a Free Information Product
Put a free info product for download on your site.
Create an eBook that helps your target market solve some problem they’re facing.
These giveaways are a great way to demonstrate your expertise and start a relationship with the prospect.
In exchange for the free download, they submit their name and email address so you can send them content and promotions by email.
For a look at some examples, check out the Publications page on this website.
Download one for yourself so you can see how the whole process works.
7. Call the Visitor to Action
In addition to explaining the unique value you offer, give the visitor a clear call to action.
Tell them exactly what they need to do in order to get the benefits you’re promising them.
Experiment with different wording in your call to action and see what performs best with your specific audience.
8. Monitor Your Website Analytics
Set aside some regular time to check your analytics to see what’s working and what isn’t.
This is how you refine your website strategy and constantly improve to make it more effective.
Do more of the stuff that works, and less of the stuff that doesn’t.
It’s as simple as that.
Soon, you’ll have a streamlined site that easily converts visitors into new clients.