For most Freelancers and Solopreneurs, using social media is the best way to promote your business.
No matter what industry your business falls under, social media is now absolutely necessary for success.
If you don’t take social media seriously, you will limit your chances of any real success.
However, you have to know how to use social media before seeing any benefits, which can be easier said than done.
Here are 5 tips to keep in mind so that you can maximise your social media to promote your solopreneur business.
1. Maximise Your Use of Social Media
The first tip may seem like an obvious one, but maximise the use of social media.
Many people have social media accounts, but they fail to use them to promote their solopreneur business.
Maximise your use of social media by selecting platforms that are best for your business.
Facebook, Twitter, Pinterest, LinkedIn, and Instagram are all great social media platforms to choose.
But, some are better than others for certain demographics.
If your business is very visual (fashion, art, food) then Instagram may be a better choice.
If you sell directly to other businesses, then LinkedIn is more likely to reach your audience.
Additionally, learn about the most useful times for posting.
There are different studies that show when you should post based on your target audience.
The studies will also help you find out how often to post per social media site.
For example, you should post about 15 times a day on Twitter but only once a day on Instagram.
Facebook business has a tool which shows you when your audience is most engaged on Social Media.
Plan your postings to coincide with the peak of this engagement.
2. Create A Strategy Plan
The second tip for using social media is to create a strategy plan.
A social media strategy plan can help you outline your goals and follow through to make your goals a reality.
Many beginner solopreneurs simply jump into social media without a strategy plan.
This leads to shoddy promotion that may harm the business more than help it.
Create a social media strategy plan to fully understand what you want from social media and how to achieve your goals.
A social media strategy plan also helps with branding.
Make sure to do a lot of research during this step so you fully understand every phase in social media promotion.
One of the most crucial parts of your strategy plan includes making a posting schedule for each site.
A posting schedule will make it much easier to post your content consistently so it lands high up on your followers’ feeds.
3. Understand Your Target Market
As we mentioned in our first step, different social media platforms are better for individual target markets.
It’s crucial that you understand your target market to select the perfect social media platforms, and create content your users will love.
Though this step may seem easy enough, it is crucial for success.
4. Optimise Your Profile
Another thing you need to do for using social media to promote your solopreneur business is to optimise your profile.
This includes enhancing your bio, cover pictures, and profile picture.
If you do not optimise your profile, most people will think that it’s spam and not look twice.
Remember to include one or more web links in your profile.
For platforms which only permit one link, consider using a service like LinkTree or TapLink to display several web destinations on an attractive page.
You also may want to look into Search Engine Optimisation (SEO) for social media.
SEO can help new users find your site whenever they search things online or in the social media search bar.
5. Tailor You Content
Finally, tailor your content for each social media profile.
Depending on which social media platforms you select, each one has different stylings and benefits.
For example, Twitter is better for short promotional blurbs or memes, whereas Instagram is obviously better for pictures.
Tailor each content to maximise results on each site.
See below for more articles on the use of Social Media to reach your audience.