Lead Generation with LinkedIn Publishing

Reading LinkedIn Publishing Articles

Did you know that many business produce value-add content for inclusion on the LinkedIn Publishing platform?

They do this to show thought leadership which helps them generate more leads and increase sales.

If you market your products and services to other businesses you should be publishing posts on LinkedIn.

I believe in LinkedIn so much I’ve put together a no-holes-barred training course to help you get the most from it.

The course is called LinkedIn Success and you can read all about it here: LinkedIn Success.

Meanwhile, here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business.


Start by Publishing on LinkedIn

If you already write in a business blog you are probably aware of the importance of SEO – search engine optimization.

You may take great care to ensure your articles will score highly on Google’s rankings.

But are you aware of the enormous SEO value you will gain by publishing on LinkedIn?

The domain authority of LinkedIn and the content published to the platform is very high.

Now you should not abandon your company’s blog.

But you should produce articles for LinkedIn Publishing in your content marketing efforts.

So, LinkedIn Publishing is important for SEO value.

But it is also worth noting that every time you publish a post on LinkedIn, your first-degree connections are notified.

Having your primary contacts alerted every time you share an article makes this a great way to achieve a farther reach with your audience.


Include a Call to Action at the End of Every Post

When you write for business, you write with a purpose.

Before you start each new article you need to think about your primary objective.

If your goal is to generate more leads, then you always want to end your posts with a call to action.

The call to action can be anything. For example:

  • Asking your readers to contact you for more information.
  • Offering them more information via a download link.
  • Booking an appointment to speak with you.
  • Writing a comment below the content.

Your call to action doesn’t have to be complicated.

But you do need to give your reader some sort of next step that you want them to take.

Lead Generation is all about getting people to step forward and take action.


Attract Leads by Promoting Other Content

Use your article as a way to reference your newsletter or other content.

Use phrases like:

  • “You can find out more in my webinar…”,
  • “I discuss this further in my new video series..”
  • “For more details, check our our new white papers…”

Then follow those phrases with a link to your landing page.

Always make an offer that requires prospects to opt-in before they receive it.

While such an offer may not generate a highly qualified, targeted lead, you will be able to enroll more prospects to your email list.

The simple step of persuading a reader to share their details brings them into your sales funnel.

Once you’ve got a lead’s email address you can continue to provide them with proof you can help them.

Give them reasons why they should buy from you.

These are just a few of the ways that publishing content on LinkedIn can generate more leads for your business.

Depending on what you are posting on LinkedIn, the exact strategy may look different for you.

The point is, LinkedIn has become a powerful publishing platform.

LinkedIn is a valuable resource for business to business marketing.

Harness this power to generate more leads and increase sales.

Written by 

Co-Founder & CEO of Link Management Group. An Investor & Coach to Small Business Owners, for the past 30 years I have helped startup and early-stage businesses to enter new markets and achieve sustainable growth of both revenue and profits. I have experience across a diverse range of sectors including central government, information services, software, health insurance, pet products, couture fashion, entertainment and aviation.  How can I help your organisation accelerate growth and achieve its full potential? 

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