Email Marketing in 3 Simple Steps

Building your Email List

Your business may be fully online, or a brick-and-mortar offline business, but an email list can always help you grow your customer base and build deeper relationships with them.

Through the content you share with them there, they’ll become buyers and brand advocates.

Here’s how it works.


1.   Get People to Sign up for Your List

The first step is to get people to sign up for your list.

You can advertise your list in your offline marketing materials, but the best way is to do it online.

Offer a lead magnet that people can download for free in exchange for their name and email address.

Customers download the free gift and enjoy the unique value it offers, and then start receiving email messages from you.

The key here is to ask for as little as possible.

Name and email address is enough.

If you make it difficult, people won’t sign up.

The other key is that the lead magnet has to be valuable.

It could be an eBook, a free report, a video, or any other type of content that helps people solve their problems.

 

2.   Engage Subscribers with Valuable Content

Don’t start promoting to new subscribers right away.

You’ve started a relationship with them by offering helpful free content, so keep the content coming, at least at first.

Give subscribers helpful tips and information that they can only receive through your list.

For example, if you’re a plumber or hardware store, offer ideas on DIY home improvement.

A law firm can offer tips on legal matters.

A car repair shop can teach its customers more about their cars.

Share your knowledge with your email subscribers and this will start to build a relationship with them.

Offering free content through your email list will also help you gather feedback from your market.

You’ll see which sub-topic areas they like and how they react.

For example, you might have a link in an email leading people to a free resource on your website.

Your email autoresponder program will give you data on what people click and don’t click.


3.   Make Exclusive Offers to Your Engaged  Subscribers

Gradually start making offers and promoting products and services, such as online deals or coupons for your offline store.

Create a balanced mix between informational content and offers.

Just like with your content, exclusivity is enticing.

Emphasise that these deals are only available to your email subscribers.

You’ll earn directly from the offers you make to your list, but you’ll also gain valuable strategic information.

You’ll likely find that some subscribers take advantage of offers while others don’t.

Some will just enjoy the free content.

The ones that buy are your qualified leads.

You can lead them to make bigger and bigger purchases.

It takes a great deal of effort to successfully build and run a list.

You need to provide constant high-value content.

You also have to first gain a keen understanding into your target market and what issues they face.

But this highly personal method for building relationships, earning directly, and getting to know your audience is invaluable.


Build Your Email List for Free

5 Ways to Build your Email List for FREE

Creating an email list is one of the very best strategies there is for any business looking to drive more sales. Email gives you a direct line to your prospects and customers.

Building an email list doesn’t need to break the bank. In fact, it can be done completely for free!

In this free handy guide, you’ll learn five strategies for building an email list that don’t cost a dime and are still extremely effective.

Written by 

Co-Founder & CEO of Link Management Group. An Investor & Coach to Small Business Owners, for the past 30 years I have helped startup and early-stage businesses to enter new markets and achieve sustainable growth of both revenue and profits. I have experience across a diverse range of sectors including central government, information services, software, health insurance, pet products, couture fashion, entertainment and aviation.  How can I help your organisation accelerate growth and achieve its full potential? 

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