Create Products Your Customers Can’t Live Without

Product Design and Development

Low-content products are an effective way to generate leads and income from customers.

But maybe you are not sure how to implement them in your own business?

What kind of low-content products will prospects buy?

Which ones will readers sign up for?

Who better to answer those question than your audience?

Here are some ways to find out which products your customers and prospects are most likely to buy.

You can also use these methods to determine not only the format they would be most responsive to, but also the topics they would be most interested in.

Plus these methods work for any type of product regardless of content or value.


Direct Research with Customers

Go to your audience directly and find out which products they are most likely to purchase.

For this kind of product exploration, it’s best not to speak to them one-on-one or in focus groups, because everything is theoretical at this point.

They might just agree to all your concepts, not willing to say ‘that’s a bad idea’ to your face.

Instead, conduct anonymous surveys or polls to get accurate, unbiased opinions.

Surveys – Conduct surveys using tools like SurveyMonkey, Jotform, or Google Forms. These, and other paid and free options, allow you to create and run anonymous surveys. Many of these tools will also allow you to track responses and analyse survey data.

Polls – Conduct public polls on your Social Media pages or on your website. Ask readers to choose from several options and click on the ones in which they are most interested.


Survey and Poll Question Ideas

  1. Which of the following 4 products would you find most helpful?
  2. Which of the following 4 products do you use on a regular basis?
  3. Which product would help you solve [problem related to your core product offering]?
  4. What is your current [niche-related] template NOT doing for you?
  5. How do you like to learn about new concepts?


Indirect Research

You can also conduct indirect research online.

Research your followers on social media.

Read the comments section, make note of the posts that are most popular, and check out the profiles of your top commenters and those who ‘like’ your posts. What problems do they have that a low-content product might help solve? Based on that information, what kind of low-content product would be most appropriate?


Review your web analytics.

What sections of your website or blog are they visiting the most? What topics are they interested in? How do they like to learn: through videos, bulleted summaries, infographics? What do those answers tell you about the low-content product they prefer?


Check out online tools.

Sites like AnswerThePublic can show you topics people are searching for related to your niche and products.


Keyword Research

Keyword research is valuable for SEO and it is also a great way to learn about buyer behaviour.

Google your niche and different product ideas you’re considering. Compare the number of search results that come up for each query.

For example, let’s say you are a career coach specialising in mid-life career change. Google different options and see which ones are more popular.

“Mid-life career change” + bullet journal vs. “Mid-life career change” + pros and cons list.


Key Steps to Create a Must-Have Product

When choosing your new products,

  1. Listen to your audience.
  2. Make sure your new product covers a topic which interests them.
  3. Then deliver your new product in a format your customers prefer.
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Written by 

Co-Founder & CEO of Link Management Group. An Investor & Coach to Small Business Owners, for the past 30 years I have helped startup and early-stage businesses to enter new markets and achieve sustainable growth of both revenue and profits. I have experience across a diverse range of sectors including central government, information services, software, health insurance, pet products, couture fashion, entertainment and aviation.  How can I help your organisation accelerate growth and achieve its full potential? 

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