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Category: Marketing

The Psychology of Social Proof

17th November 202025th November 2020
Facebook Like is Social Proof

Social proof isn’t just a sales trick.

It is a social reality that human beings are significantly influenced by the decisions of others.

Marketing, Social Mediacustomer reviews, free, purchasing, social media, social proofLeave a comment

7 Must-Have Elements of a Successful Business Website

11th November 202025th November 2020

A great deal of work goes into building your business website and planning its content.

Here are the 7 essential elements of a successful website.

Marketingfree, marketing, website, website content strategyLeave a comment

5 Steps to Strong Business Branding

10th November 202020th November 2020
Business Brands

Whether you’re just getting started creating a brand identity or rebranding because of market changes, you need to clarify the messaging you want to create.

Here are the 6 steps for creating a strong brand.

Marketingbranding, business marketingLeave a comment

8 Branding Mistakes You Might Be Making in Your Business

3rd November 202020th November 2020
Making a Mistake

To establish a brand requires a great deal of time and effort, along with some strategic thinking.

What if you put in all the work and your brand (and business) falls flat?

Here are the biggest mistakes people make with branding so you can avoid them.

Marketingbrand, brand building, branding, business brandLeave a comment

Build Your Mailing List With Incentives

27th October 202030th October 2020
Giveaway

Building a mailing list can be one of the most effective ways to increase your turnover and profits as a business owner.

Today, it is possible to build a massive email list without spending a penny.

Marketingemaill, mailing list, marketingLeave a comment

The Lowdown On TikTok Ads

6th October 202028th September 2020
TikTok Ads Platform

TikTok advertising can help you to extend your reach and brand exposure.

Here’s how to make best use of the four types of TikTok ads currently available.

Marketing, Social Mediaadvertising, campaign, courses, hashtag, social media, tiktokLeave a comment

The Secrets to Writing an Effective Press Release

17th September 202018th September 2020
Typing a Press Release

An effective press release is vital to the success of your business.

Here are proven tips and guidelines to make yours press release stand out.

Marketingadvertising, getting clients, Google search, marketing, media, PR, press release writing, press releases, publicity, research, setup, work-at-homeLeave a comment

How To Maximise Home Business Website Sales

15th September 202014th September 2020
Website Design

What is it about a good home business website that keeps potential customers returning?

What will convert those returning visitors into customers?

Here are a few ways you can make the most of your home business website.

Marketing, Social Mediaonline sales, social proof, website, website content strategy, website visitorsLeave a comment

How Content Marketing Can Get You New Clients

10th September 202011th September 2020
Live Stream Video

You should use every tactic that you can to attract new clients to your freelance service business.

Content marketing can be very effective and should be a core pillar of your marketing efforts.

Marketing, Social Mediacontent marketing, facebook live, guest blogging, marketing, online, youtubeLeave a comment

4 Ways to Deliver Online Coaching Services

9th September 202011th September 2020
Online Coaching and Training

In this this new world of social distancing, the delivery of one-to-one coaching services needs change. But this does not have to be bad news.

Moving your coaching business to online delivery provides many opportunities for growth.

Marketing, Strategycoaching, membership, online, online presence, startup business coach, trainingLeave a comment

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Founded by Ian Munro and Peter George in London, UK, we have been providing training, coaching and support to entrepreneurs and freelance service professionals since 1997.

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