General wisdom about online business says that you should choose a highly specific niche that caters to a small segment of the market so there’s less competition.
Discover Your Business Niche – The Power of Micro-Niches
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What is My Niche? Where are my Customers?
Most marketing experts will tell you that you need select a niche or a target audience. That you can’t just market to everyone, because not everyone will want what you are selling.