If you work live video into your marketing mix and livestream regularly, you’re guaranteed to grow your audience.
Recent marketing studies show that people watch live video up to 3 times more often compared to regular videos.
Follow these steps to get the best results from your livestream.
1. Schedule Your Live Video and Make it an Event
You can turn on live video and start streaming any time and your customers can interact with you.
But you’ll get even more people to watch if you plan it ahead of time and make an event out of it.
Let people know when and where you’re going live and what they can expect by joining.
Share this news everywhere you communicate with your audience, including your email list and social media profiles.
For even more viewers, create a countdown to the event.
This will give it a sense of urgency and remind people to tune in.
2. Create a Good Description
Write a concise description that tells people what they can expect from your livestream.
Discuss the topics you’ll cover.
Try to make it enticing, emphasizing the benefits of joining you live.
You may also want to emphasise the interactive aspects.
For example, tell them you’ll be taking questions and answering them live.
3. Use Hashtags in Your Description
On social media platforms like Facebook and Instagram, people will be searching for videos to watch using hashtags.
Check out trending hashtags in your niche and use a few relevant ones in your description.
Your stream is more likely to attract people searching for those terms.
4. Send an Email Blast
Every time you go live, let your email subscribers know.
Tell them when the event is happening and give them a link so it’s easy for them to join.
Make sure the subject line explains that you’re telling them about a live event.
The body of the email should give them a quick rundown of the topics you’ll be covering.
5. Promote on Social Media
Use a social media management software like Ocoya or PromoRepublic to send out a post on all channels telling people you’re going live right now.
This is a great way to catch people who are skimming through their social media feeds looking for something to do.
6. Simulcast
Simulcast on multiple social media platforms live so that you can get people following you everywhere.
They won’t have to switch to another platform or account to enjoy your content.
7. Make Your Video Interactive
The more interactive your video is, the more people will want to join and engage.
They can talk to you, ask questions, comment, and become part of your content.
One trick which works well is the ask everyone if they can hear and see you OK.
Another is to ask people to comment where they are so you can see where people are watching from.
The more comments and interaction you get during your live stream, the more visible it will be to other users of those streaming platforms.
This is one of the major reasons why live video is quickly becoming the new and improved form of video marketing.
In conclusion, streaming can be a great way to share your content with the world and grow your business.
With the right strategies and a bit of hard work, you can establish yourself as an authority in your chosen field.
Use creative tools, engaging titles, hashtags, and interactivity to increase your viewer base.
You can make sure that viewers find and stay engaged with your live stream.
Oh, one final tip: Don’t forget to reach out to other streamers and influencers who might be interested in collaborating with you!
