5 Ways to Generate Leads with LinkedIn

Lead Generation with LinkedIn

If you’ve been struggling to generate new leads for your business, you may be one of the many entrepreneurs that are overlooking a potent lead generation tool.

While there are a ton of methods for generating more leads, LinkedIn is a limitless lead generating tool.

Here are five simple steps that you can take to generate more leads with LinkedIn.


1. Optimise Your Profile

Your LinkedIn profile needs to be optimised if you are planning to use the platform to connect with people that you don’t know.

Create a professional profile with a high-quality picture that showcases your business.

When your profile includes an engaging biography, prospects are going to want to know more.


2. Create Your Own Group

A powerful way to generate more leads is creating your own group on LinkedIn.

Not only will your own Group help to generate more leads, it will also establish you as a thought leader within your niche.

While starting a LinkedIn group is easy, growing and maintaining your group will take a bit more work.

Before you can start adding contacts to your group, you need to be sure to have some content already created.


3. Create a List of Potential Customers

Once you’ve created your group and you have some content created, you’ll want to start building a list of potential leads.

Use the filters on LinkedIn’s built-in search to find the best leads for your business.

Focus your attention on people in your industry who are roughly at the same level as you.


4. Start Connecting

After you have your list of potential customers, you’ll need to start reaching out and start connecting with them.

Before you send out messages requesting to connect, make sure your profile is optimised for the industry that you’re reaching out to.

This is the most time-consuming step of the entire process but will be the most rewarding.

You don’t have to send an elaborate message; a simple message will do just fine.

Your message must include a reason why the person would get value from connecting with you.

You could send them a link to an article you have just written, and ask for their feedback.


5. Engage with Your Members

The final step for generating more leads with LinkedIn is to start engaging with your audience and then close the sale.

You need to pace this step and spend several months building up a rapport with the members of your group.

Work to become known as an influencer and industry leader by regularly publishing content.

Generating more leads to increase sales is a time-consuming process.

It can take months before you start to see results.

By using the above strategy, you will generate more conversions than you ever thought possible.


These are just five ways to use LinkedIn as part of your marketing strategy

LinkedIn is a valuable resource for business to business marketing.

I believe in LinkedIn so much I’ve put together a no-holes-barred training course to help you get the most from it.

The course is called LinkedIn Success and you can read all about it here: LinkedIn Success.

Written by 

Co-Founder & CEO of Link Management Group. An Investor & Coach to Small Business Owners, for the past 30 years I have helped startup and early-stage businesses to enter new markets and achieve sustainable growth of both revenue and profits. I have experience across a diverse range of sectors including central government, information services, software, health insurance, pet products, couture fashion, entertainment and aviation.  How can I help your organisation accelerate growth and achieve its full potential? 

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