5 Steps to Product Launch Success

Product Launch Success

There are many moving parts to a product launch, but there is a series of clear steps that starts with your product idea and ends with success.

Here are the 5 key steps to launching your product.


1. Do Your Homework

Launching a product involves bringing together a product and a market.

To do this, the first step is to understand both.

It all starts with your product.

Choose a product that’s high quality, unique, and within your area of expertise for best results.

Shop around and see what’s available on the market.

Use it yourself so you have a keen understanding of how it works.

As for the market, you should understand your audience and their needs.

Create an Ideal Customer Profile and try to identify their main concerns and problems so you can solve them.

This profile should describe the ideal person who benefits most from the product you’ve chosen.

You should also have a good idea of the competitive landscape.

See what similar products are out there and what makes them unique so you understand your own product’s strengths.


2. Create a Product Launch Schedule

Decide when you will hold the launch.

As a general guideline, it’s good to start about three months out.

However, you can’t really have too much time, so it’s okay to make it longer.

Once the big day is set, make a huge list of everything that needs to be done.

Create a calendar and schedule every single task down to the smallest daily things-to-do.

You can change it if needed, but this will help you stay on track so nothing falls through the cracks.


3. Pre-Launch

Go about each day performing the tasks on your schedule.

One of the main things this will include is content creation and publishing.

You’ll also be interacting on social media and elsewhere online to build buzz.

As the launch gets closer, ramp up your efforts.

Post content more frequently, and talk about your launch more and more online as the day approaches.

Your efforts at the late pre-launch stage should be aimed at building excitement.

Your audience should be anticipating the product’s release, and joining in the countdown to launch day.


4. Product Launch

You’ll need all hands on deck the day the product goes live, providing support and watching your numbers.

On the big day, your customers will probably have a great deal of questions and you might have tech issues that need to be resolved immediately.

Many businesses have a big launch event for their customers to make it even more exciting and build buzz.


5. Gather Feedback

Have a plan in place to connect with each customer to gather feedback.

Find out what they thought about the product and use this data to make improvements for the next time.

This is also a good time to gather testimonials and ask customers to write reviews.

Finally, see whether you achieved your goal or not.

If not, figure out what you need to do for your next launch to make it a success.

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Written by 

Co-Founder & CEO of Link Management Group. An Investor & Coach to Small Business Owners, for the past 30 years I have helped startup and early-stage businesses to enter new markets and achieve sustainable growth of both revenue and profits. I have experience across a diverse range of sectors including central government, information services, software, health insurance, pet products, couture fashion, entertainment and aviation.  How can I help your organisation accelerate growth and achieve its full potential? 

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