You don’t need to spend anything at all to carry out an effective marketing strategy and achieve your business goals.
Here are the top 6 free marketing strategies that are trending right now.
1. Educate Your Audience
Create educational opportunities for your audience members where you teach them something in a personal setting online.
A good example of this is a webinar.
You can host a webinar and teach the audience, while also allowing them to interact with you and each other in real-time.
2. Hold Livestream Events
Livestreaming on social media is a great way to engage with your audience.
Livestreams appear on users’ feeds on platforms like Facebook and Twitter.
You can create an event where you share tips, discuss the news, introduce new products, or just have a conversation with your audience in real-time.
If you’re not familiar with livestreaming, check out some events on the social media platforms you use.
You’ll quickly get a feel for it.
Everything is built into the platform, so it’s very easy to get started.
3. Appear as a Podcast Guest
Podcasts are extremely popular now.
You can approach podcasters with a pitch to appear on their shows and share valuable information with their listeners.
This exposes you to a whole new audience and requires minimal effort and no cost on your part.
Research podcasts and find ones that have a similar audience to yours.
Reach out to the show host with a pitch that explains the benefits of having you on their show and 2-3 ideas for topics you can discuss.
4. Influencer Marketing
Influencers are people who have a large and engaged following online.
Their audience listens to what they say and trusts their opinions.
If you can get an influencer in your niche to mention you or your product, this will grow your audience by leaps and bounds.
Identify influencers in your niche and reach out to them.
Try to build a relationship with them.
Ask if you can help them.
If they’re not interested now, don’t get discouraged.
Continue growing the relationship and you could benefit from it in the future.
5. Video Marketing
Video marketing is a free and easy tactic that never goes out of style.
People love to learn how to do things by watching short videos that explain it and show the ‘how to’.
You can take any topic your audience struggles with and break it down into tips and steps they can use today.
All the above tactics are free and effective. All it takes is an investment in your time and some planning.