11 Tips for Promoting Your Webinar

Promoting Your Webinar

You’ve planned a great webinar with the perfect topic and you’re ready to offer it to your audience.

It’s sure to be a hit.

But first, you have to let the people know about the value you’re offering.

Here are 11 tips on promoting your webinar so you get full attendance.


1. Identify Your Perfect Webinar Participant

In the early stages of planning, create a profile for your perfect audience member.

Identify who they are and what problems they face so you can help them solve these challenges.

A good customer profile will also tell you where to find people who would want to join your webinar.


2. Get Your Webinar Promotion Message Right

What value is your webinar offering?

Create a message the explains exactly how people will benefit by attending your webinar.

What changes will they see in their lives once they’re done?


3. Email Marketing

Tell your email subscribers about your high-value webinar with a link where they can sign up.

If you don’t have an email list, you should consider building one.


4. Social Media

Tell your followers on social media about your webinar.

Mix it into your usual posting schedule and gradually increase content about the webinar as the big day approaches.

Find the best times to post where you get the most engagement from your audience.


5. Blog About Your Webinar

Write blog posts about topics related to your webinar.

You can then tell readers, “If you found this helpful, I’m offering a webinar…” and give them a link to sign up.


6. Press Releases

Create a press release about your event and share it on press release websites.

You can post it on your blog, social media, and website as well.


7. Create a Dedicated Webinar Website

Create a website just for your webinar.

It should include nothing but information about the event along with a sign-up form.

You can drive traffic directly there.

Webinar tools like WebinarNinja let you build a new landing page for each webinar.

Put a link with a call-to-action in your social media profiles, blog sidebar, and forum and email signatures.


8. Consider Paid Advertising

It might be worth it to spend a little cash for advertising.

Social media ads and other online advertising give you the chance to extend your reach to people who otherwise wouldn’t have found you.


9. Get Guest Presenters

Find guest presenters to join you for your webinar.

They can share their own unique expertise along with yours.

If they’re well-known in their niche, they’ll bring their audience members too.


10. Get Influencers Talking

Identify influencers in your niche and reach out them to promote your webinar.

In exchange, you can do some work for them or offer another incentive.

A mention from them to their audience can really boost sign-ups.


11. Use Testimonials

Once you hold your first webinar, seek testimonials from happy participants and use these to promote your next one.


Webinar Wisdom

Start planning and promoting your webinar early.

The sooner you start, the more chances you’ll have to get your offer in front of the right people.

Also, set goals for how many participants you’d like to see.

If you don’t hit these targets, try to find out why and change your promotion mix next time.

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Written by 

Co-Founder & CEO of Link Management Group. An Investor & Coach to Small Business Owners, for the past 30 years I have helped startup and early-stage businesses to enter new markets and achieve sustainable growth of both revenue and profits. I have experience across a diverse range of sectors including central government, information services, software, health insurance, pet products, couture fashion, entertainment and aviation.  How can I help your organisation accelerate growth and achieve its full potential? 

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