Businesses use email marketing to grow a list of subscribers and send them useful content and exclusive promotions.

While other marketing methods come and go, email marketing remains as one of the best ways to engage your audience.

Should you invest in email marketing?

Here are the 10 reasons why you should.

1. You Want to Stay in Touch

Maintaining a list of email subscribers is the perfect way to keep in touch with members of your audience.

Even if you’re not sending them content and promotions on a weekly basis, you can use this tool to touch base with them and stay top of mind.

2. You Like Cost-Effective Marketing

Email marketing is much more cost effective than other forms of advertising.

You’ll need to supply a steady stream of useful content.

Invest in an autoresponder program to manage your list

The ROI for email marketing makes it well worth it.

3. You Want to Build a Personal Connection

Why is email marketing still so effective?

The main reason is that it’s personal.

Your messages go straight into your customers’ inboxes.

This allows you to create a more personal connection versus other marketing methods.

4. You Like Control over Your Marketing

If you create a page or group on a social media site like Facebook, you don’t own the content.

You may have built a large following on Twitter, but you don’t own the platform.

If their service suddenly changes, your efforts to build an audience could be wiped out.

It has happened before, it will happen again.

Your email list is your own.

You grow it yourself and it belongs to you.

5. You Need to Boost Brand Awareness

Email marketing is an excellent way to keep your company and its brand at the top of your customers’ minds.

Keep them consistently engaged by email, and they’ll think about you whenever they need the products and services you offer.

6. You’d Like to Do Your Marketing on (Mostly) Autopilot

Most of the work of email marketing is automated.

Once your content is created and loaded up, everything from growing your list to sending emails is automated by the program.

7. You’re Hungry for Feedback

Interested in learning more about your target market?

Email marketing offers a great way to do this.

The platform you use will give you robust data about your subscribers and their tastes.

8. You Want More Highly Targeted Marketing

Your sales funnel works best when it’s highly targeted.

Your email marketing can play a key role in doing this.

You’ll get just the right people who are receptive to your messages and you can segment your list to send them just the right offers.

9. You Need Your Customers to Take Action

Do you want people to check out your latest content, sign up for your classes, or nudge them towards a sale?

Email gives you a captive audience that’s highly receptive and ready to take action if you only tell them what to do.

10. You’re Ready to Take Your Marketing to the Next Level

Any organization at all today can benefit greatly from email marketing.

If you’re not doing it already, it’s time to get started.

Start thinking about the type of content and offers you can make, and build your list one subscriber at a time.

---