The purpose of social proof is to communicate to your target market the value you offer by showing how you’ve helped others.
But the wrong kind of social proof can actually drive people away from your offer.
7 Deadly Sins of Social Proof
Tag: endorsement
Turbocharge Your Social Proof with Celebrity Endorsements
No matter how small your business is, even YOU can get a celebrity, influencer or big name in your industry to endorse your brand.
It may seem far-fetched, but people do it every day.