Many of the visitors to your home business website will remain just that: visitors.

What is it about a good home business website that keeps potential customers returning?

What will convert those returning visitors into paying customers?

Here are a few ways you can make the most of your home business website.

1. Simple Navigation

The most important part of your home business website is making the site very easy to navigate.

All your home business information should be easily accessible to site visitors.

If the website is confusing or it is hard to find information, this will turn away many potential customers right away.

2. Overall Design

Slightly less crucial, but still very important, is your home business website design.

Have you laid out the home business website with colors that work well together and don’t blind the eye?

Is your font easy for anyone to read, and professional looking?

These are very important questions to ask yourself when designing your home business website.

3. Start the Conversation

Gaining information from your site visitors is crucial for your success.

Find out how customers found your home business website.

When you know how visitors found your site, it will help you to advertise your home business in a more targeted way.

It is also beneficial to get the names and addresses of your website visitors.

A sign-up form will allow potential customers to receive email messages and newsletters.

You may want to offer some sort of contest or drawing to encourage customers to join your email list.

As well and making sure your sign-up form is GDPR compliant, be sure to make people aware of how often you plan to email them.

If you send out only one or two emails a month, stating this would put people at ease, knowing they will not be receiving a deluge of messages.

4. Include Testimonials and References

One of the key emotional triggers which prompts people to buy online is called Social Proof.

An example of Social Proof is those reviews you read below the products on sites like Amazon.

Another example is the star ratings given to vendors (and customers) on eBay.

Your home business website can also provide testimonials from satisfied customers.

This will provide the Social Proof that others have done business with you and are happy to recommend you.

Your Social Proof can either be from services such as Google References, or Customer.Guru.

Or you may choose to collect and publish your own testimonials directly from happy customers.

You can help give credibility to these testimonials by adding logos or photos of the customers you have helped in the past.


Make your website pleasing to the eye, easy to navigate, and simple to read, and full of information.

Your potential customers will get value from their visit and grow to like and trust your home business.