You likely already know the importance of creating a unique and memorable brand for your business.
Branding often makes or breaks a business.
But creating a brand isn’t always so easy, especially if you’ve never done it before.
After all, you have to figure out a way to stand apart in your market and sometimes that can feel overwhelming.
So, how to simplify the process and create an outstanding brand that people know, like and trust?
The first step in creating a brand that will catapult your business and maximise your profits is to identify what people in your market want the most.
You have to tap into the biggest demand that people have and base your brand around fulfilling that need.
You know what I’m about to say next, right?
Yes, the dreaded words: market research.
I know researching isn’t everyone’s favourite way to spend their time, but if you’re serious about creating a killer brand there is no way to skip this all important step.
Thankfully, market research doesn’t have to be boring, nor does it even have to take a lot of time.
To start, spend some time evaluating established blogs and websites that are popular in your niche.
A simple Google, Bing or DuckDuckGo search will find you the top players in your market.
Mix up the words you use to search and see how their ranking changes.
Pay close attention to the websites you personally love and trust.
Look how they have managed to create a brand that stands out to you.
Then, emulate a brand that will stand the test of time while capturing attention from within your market.
Notice I said emulate not replicate.
It’s critical that your brand offers something that people haven’t seen before.
Even if it’s just offering a fresh outlook on an old topic, or providing additional resources that aren’t normally offered to your audience.
Brand building doesn’t have to be difficult, time consuming or expensive.
It begins by identifying a strength and weakness in your market and then creating your brand so that it highlights the reasons why people should choose you.
If you still aren’t sure how to do this, I’ll go into more detail in the next article.
In the meantime, creating your brand is something you should begin doing today.
Don’t put it off.
Spend an hour visiting the top blogs and websites in your niche.
Analyse everything they’ve done to position themselves as authority figures in your market.
You’ll be able to use this information when constructing your own brand.
Next time we’ll look at the basic building blocks of brand construction.