Overcoming Voice Mail Challenges
If you run your own business, sales and cold calling prospects is part of your weekly, if not daily routine.
Let’s face it, cold calling just isn’t very exciting, and you need to make many cold calls to have success.
During my days selling software, I would spend two and a half hours each morning, Monday through Friday, banging out my cold calls.
My goal was to make at least three meeting appointments per day.
That’s Fifteen appointments per week.
I hoped to turn at least three of the fifteen appointments into actual sales.
I faced many challenges during those mornings of cold calling.
Challenges such as hang ups, and people saying things such as ‘I already took care of that’ or ‘take me off of your calling list’, etc.
One other challenge I came upon was voicemail – the answering machine.
There was nothing worse than selling to a machine.
But after much rejection from the actual live human beings I was dealing with on a daily basis, I began to think of the answering machine as my friend.
I would use the answering machine as a tool to have my potential customers get to know me.
I spoke in a friendly upbeat voice, introducing myself and my company.
But, I would not just leave it at that.
I would briefly describe the challenge they might be facing and say I knew how they could overcome it.
I always kept the message short and sweet. Never giving the prospect an opportunity to delete me because my message was long and drawn out.
I would leave just enough information to intrigue my prospect, so they would need to call me back to find out more.
Leaving only your name and number is never enough to entice a call back, especially when cold calling.
So dangle a carrot and there will be a good chance your customer will call you back.