An international marketer with a background in the drinks industry, James Clarke provides targeted business-writing services to help organisations maximise the efficiency of their written and spoken communications. He writes copy for a broad spectrum of business uses that includes brochures, annual reports, websites, press releases and shareholder communication. Other, related services offered are journalism and marketing consultancy.
Practice Areas
- Marketing & Sales
- Business Development
Primary Capabilities
- Crafting clear and effective communication that resonates with its target audience.
- A feel for luxury consumer brands honed over 20 years of international marketing with blue-chip companies.
- Ability to work in French and German as well as English.
Preferred Activities
- Writing corporate or brand copy for a trade, shareholder or consumer audience.
- Developing marketing plans for branded goods and services.
- Advising on copy for advertising or public relations.
- Establishing and refining the brand proposition.
- Journalism
Core Offer
- Identifying and formulating the key propositions to communicate.
- Defining a style that differentiates the client from competitors.
- Expressing the message in a tone of voice that reflects the client’s personality.
- Finding the right words to engage with the target audience.
- Conducting a post-publication review to assess impact and key lessons for the future.
Other disciplines offered:
- Translation to and from French and German
- International and global account management
- Press and public relations
Primary Sector Experience
- Wines and spirits
- Travel retail and duty free
- Global account management
Areas of Distinctive Performance and Value-Addition
- Communication strategy and implementation
- International marketing strategy and implementation
- Brand proposition and promotion
Notable Case Studies
- Annual report and new website for the liquor industry’s leading anti-counterfeit body
- Brochure for a luxury resort hotel in Provence
- Feature article on a historic wine estate for a prominent US wine magazine
Qualifications and professional memberships
- BA Joint Honours in Modern Languages from Oxford University (The Queen’s College)
- Wine & Spirit Education Trust Higher Certificate
Employment Summary
| Director, Wordessence | 2005 - present |
| Marketing Director, Pernod Ricard Travel Retail | 1999 - 2005 |
| arious international sales & marketing roles, Pernod Ricard | 1988 - 1999 |
| Export Manager, Allied Domecq | 1985 - 1988 |
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