John Truswell

John Truswell is a Sales and Business Development Specialist with Sales training and coaching skills.

With a career focussed on sales and business development, John Truswell offers the benefits of his experience and approach to companies needing to improve sales team performance. John focusses on building long term mutually beneficial business relationships to ensure repeat business, high customer satisfaction, whilst achieving good gross margins.
John has worked for names such as T Mobile , T Systems , Ericsson and Avaya in the telecommunications solutions and services market place,
He has excellent contacts at senior customer level within these sectors, based on his reputation for getting things done.
John Truswell provides hands-on pragmatic help to companies operating primarily in IT and Telecommunications markets across Europe.
John began his career working in a variety of telecommunications companies with customers in UK Government, Insurance, Manufacturing, Finance MOD and developed into Contact centres and then Mobile Telecommunications with Multi National customers in the Legal sector, Manufacturing, Telecommunications and Finance

Practice Areas

  • Business Development
  • Account Management and strategic sales planning
  • Information & Communications Technology
  • Coaching and skills development through training

Primary Capabilities

An experienced Sales Director with a track record of profitable business growth across Europe, Middle East and Africa, and excellent knowledge of the technology industry.

  • Pragmatic and hands-on, operating as an Interim Director
  • Extensive Management skills with a track record of on target project completion.
  • Project management skills and training PRINCE 2 qualified
  • Ability to develop and deliver new business and achieve quarter on quarter revenue and profitability growth
  • Leading and developing high performing multi-national and multi-discipline teams worldwide, Virtual team management or direct man management
  • Over 20 years of practical experience of running high value , complex projects in large organisations, with multiple levels of selling and interaction to be managed
  • Excellent knowledge of the telecommunications and applications technology sector, particularly in Mobility
  • Operates on an interim full time or part time contract basis

Preferred Activities

  • Business development and/or company start-up and re-start activities
  • Technology related businesses

Core Offer

A successful Sales Director working at Board Level and General Management level with the following characteristics:

  • Strategic Planning and reviews
  • Disciplined and successful sales approach
  • Pragmatic problem solver and negotiator
  • Experience of adapting to different business sectors on a Multi-National basis
  • Broad industry experience – telecommunications and technology specialist
  • Excellent people motivator
  • Success as a mentor, trainer and coach
  • Strong communicator and presenter
  • Innovative commercial approach and planning, based on proven methodologies
  • Managing Global Accounts and Teams
  • Cultural differences in sales
  • How to manage Procurement departments
  • Contract negotiation

Other Disciplines Offered

  • Sales training
  • Mentoring & coaching
  • Telecommunications and Mobility Architecture experience delivered as a Global solution
  • Contact centre solutions across EMEA
  • Primary Sector Experience

The majority of time in the last twenty years has been spent in the high-technology business to business arena serving a number of different sectors including:

  • Financial Services
  • Insurance
  • Telecommunications
  • Public sector including MOD
  • Legal Services

Areas of Distinctive Performance and Value-Addition

A successful track record utilising his people and general business skills in the following:

  • Profit improvement initiatives
  • Technology due-diligence
  • Focusing sales teams and companies to deliver improved results
  • Business reviews and restructures
  • Experienced presenter, speaker and chairman.

Notable Case Studies

PixxDigital formation and launch
Clifford Chance Global Mobility solution

Qualifications and Professional Memberships

  • Thames Valley Chamber of Commerce

Employment Summary

Sales Director PixxDigital. 2016 – present
Global Account Manager T-Systems, Deutsche Telekom, T Mobile 2006 – 2016
Global Account Manager Avaya 1998 – 2002
Sales Director leading Government and MOD Ericsson 1988 – 1994