Colin Wreglesworth

Colin Wreglesworth is the founder and Director of Excelorate Ltd. Colin has a wealth of experience gained from leading sales teams on a regional, national and international level. His focus is on helping companies with their sales effectiveness, throughout or at a particular point in the sales cycle.

Practice Areas

  • Sales effectiveness at an organisation and individual level
  • Developing sales through inter-company cross selling
  • Sales Training – skills, methodology or cultural
  • Customer centricity
  • Tender management
  • Mentoring

Primary Capabilities

Colin has deep and broad experiences centred on sales, marketing and customer service across a variety of businesses in the UK and overseas. He is positive, goal driven and an emotionally intelligent leader with strong communication skills and a proven track record, consistently returning high, and above expectation results. He has led teams through complex and disruptive organisational change but always remained committed to people development and championed a culture of high performance.

Performance Improvement/Training

  • Sales performance improvement
  • Team performance, training and development
  • Sales incentives and team structure
  • Individual mentoring


  • Manage contract negotiation
  • Prepare marketing material/tender responses
  • Meeting/conference facilitation
  • Improving use of database management

Core Offer

  • Flexible working arrangement based on a number of days per month, or project management based on a maximum 3 days per week
  • Initial review to agree business objectives – followed up with an action plan that will “hit the ground running”
  • Working closely with sales/management teams and individuals
  • Review existing performance – interviews, field accompaniment, data
  • Present a set of options to meet agreed objectives
  • Assist/support implementation or “execution”
  • Review on going performance

Other Disciplines Offered

  • DISC behavioural analysis – are the right people in the right jobs? Are you recruiting the right person to fill a role?
  • Licensed Miller Heiman (the world’s leading sales methodology company) facilitator
  • Working on international, cross border sales

Primary Sector Experience

Experience has been in the business to business arena in the leisure (hotels and tour operating), automotive leasing and associated finance sectors.

Areas of Distinctive Performance and Value-Addition

  • Flexible working arrangements
  • Geographically mobile
  • Record of success
  • Excellent leadership qualities and team player
  • Developing inter-company cross sales
  • Supporting people to be successful

Notable Case Studies

Within a 6 year period, through a carefully constructed sales plan and engagement campaign, built inter-company (very different businesses) cross sales from 300 to 14,000 contracts per annum, and 40% of new business resulting from inter-company introductions

Qualifications and Professional Memberships

  • 2012: Member of the Institute of Sales and Marketing Management
    DISC practitioner certification
  • 2007: MA Leadership and Management Practice (Middlesex University)
  • 2006: Qualified as a business coach (Lloyds TSB)
  • 1991 – 2011: Regular new and updates covering appraisals and counselling, Balanced Scorecards, management practice, time management and Miller Heiman strategic selling
  • 1998: Ashridge Management College – Executive Development Programme
  • 1982: London Business School Management Development Programme
  • 1973 – 1982: Various business skills training
  • 1972: BSC Sociology (Newcastle)

Employment Summary

Head of Business Partnerships, Lloyds TSB Autolease 2004 – 2012
Head of Corporate Relationships, Lloyds TSB Autolease 1999 – 2004
Business Development Director, Autolease 1998 – 1999
Regional Director South, Autolease 1991 – 1998
Sales Director, The Marketing Organisation (Incentive Travel) 1990 – 1991
Sales Director – National Accounts, Trusthouse Forte Hotels 1985 – 1990
Sales & Marketing Manager, Stakis Hotels 1982 – 1985
Commercial Manager, Ellerman Bee Line (Coach and Tour Operator) 1976 – 1983