Annick Devillard

Annick Devillard is the Marketing Practice Area Leader. She works with companies to develop and implement differentiated brand strategies and motivating marketing campaigns, helping clients stand out from the crowd and connect with their target market. A member of the Marketing Society and Chartered Institute of Marketing, she has many years b2b and b2c marketing and communications experience acquired across consumer goods, IT, .com, education and business services.

Practice Areas

  • Marketing
  • Advertising
  • Public Relations
  • eBusiness
  • Direct and Email Marketing

Primary Capabilities

Strong track record of brand building and successful brand communications working with local and international brands. Experienced in working with all elements of the marketing mix, translating brand strategy into pragmatic, cost-effective communications programme. Ability to integrate and maximise online tools as part of the overall mix.

Preferred Activities

Marketing Consultant/Project Management and Implementation.

Core Offer

A strategic marketer working at senior level offering:

  • Creative vision with solid analytical skills, able to devise and drive commercial strategies
  • Strong managerial ability with pragmatic approach to prioritisation and problem solving
  • Excellent communication skills, able to influence and persuade at all levels
  • Enthusiastic motivator and team builder
  • In depth experience of ecommerce and emarketing in b2b and b2c environments

Other Disciplines Offered

  • Naming
  • Corporate Identity and Design
  • Web Design

Primary Sector Experience

Experience of b2c and b2b marketing:

  • Wines and spirits
  • Cosmetics and toiletries
  • IT/software
  • Professional services
  • Education
  • Business services
  • Business services

Areas of Distinctive Performance and Value-Addition

  • Brand strategy
  • Brand building
  • Brand communication
  • Cost effective campaigns
  • Strong implementation skills

Qualifications and Professional Memberships

  • Marketing Society
  • Chartered Institute of Marketing
  • Institute of Directors
  • WACL – Women in Advertising and Communications London
  • Association of MBAs

Employment Summary

Director, The Rooster Ltd 2000 – present
Head of myOyster.com; Marketing Director, myOyster plc, part of Barkers Norman Broadbent 2000 – 2001
Communications & Business Development Director, Added Value 1999 – 2000
European Marketing Communications Director, Dell Computers 1997 – 1998
Managing Director, AD Associates 1995 – 1997
European Marketing Director, Amway 1994 – 1995
VP, Marketing & Strategic Planning Global Division; European Marketing Planning Director; UK Marketing Director, Seagram Wines & Spirits 1987 – 1993
Ponds Group Product Manager, Chesebrough-Ponds 1984 – 1987
Product Manager, Fragrance and Skincare, Shulton 1983 – 1984
Product Manager, L’Oréal 1980 – 1983
Incentive/Campaign Planner, Europe/France, Avon Cosmetics 1979 – 1980